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SEO Web copywriting that captures both search engines and human readersEffective web copywriting means pleasing the search engines while creating reader-friendly copy...The 5 Secrets to an Effective WebsiteWorking together, they'll turn your site into a client magnet. Crafting an effective web site isn't as tough as you might have been led to believe. In fact, it simply requires good copywriting skills - just like any other marketing piece you might use. The difference is that on the web you only have an average of 5 seconds to grab a prospect's attention. In addition, you either have to drive traffic to your site through e-mail, paid search, or off-line methods - or you have to be found by the search engines. Pay careful attention to these 5 elements:
Your headline has to immediately convey a good reason why your prospect should stay and read on. If it doesn't, your prospects will have clicked away, perhaps never to return. The purpose of the headline is to grab attention and entice your visitors to read the first paragraph. The first paragraph must entice them to read the second, and so on down the line until they're ready to say a resounding "yes" to your call to action. Your web copywriter might spend all day, just crafting that headline - because it is THAT important. Your body copy must move the sale forward.. Each step, from the picture, to the promise, to the offer, to the proof, must show your prospects that it is in their best interests to keep reading - and to take the action you request. Everything counts, from the choice of words to the layout. Heavy, dense copy chases people away. Your site needs air - space to breathe in and let your reader's eyes focus. Clarity: Your home page must not confuse. People used to believe that the more choices the better, but new research shows that's wrong. In fact, in a supermarket where shoppers were offered samples of 6 flavors of jam, sales of jam were brisk. On another day, shoppers were offered a variety of 20+ flavors, and sales were dismal. Why? Because they were offered so many choices that they couldn't choose. It's the same with web pages that are cluttered up with "Click here" and "look at that", and "read this." It's so confusing that visitors leave and find someplace else that's easier to shop. Some web designers and web copywriters get so carried away with frames and flash and color and graphics that their poor reader's eyes can't even find a place to settle! Apply Search Engine Optimization methods to each page in your site: Being "found" in a generic search will increase your bottom line. That's traffic you didn't have to buy, and appearing in the first pages of a search lends credibility to you and your site. It isn't true that only the best sites make it to page one - far from it - but many people think it's true. It also isn't true that only "tricks with code" can get you listed high in the search engines. As your web copywriter I will weave the proper keywords into your site unobtrusively. Keyword "stuffing" looks ridiculous, ruins the flow of your message, and can even harm your search engine rankings. I take the time to use your keywords - not stuff them. In addition to your body copy, I supply titles and descriptions for each of your web pages. These are elements that are sadly lacking on far too many web pages, and they have a profound effect on your search engine ranking. Make your call to action really call for action! Many marketers fall down when it comes to asking for the order (or the donation.) They give their readers all sorts of reasons why they should be interested, but then forget to say "order now" or "please donate now." It's as if they were overcome with a sudden attack of shyness when it comes to actually asking people to hand over their money in return for the offer. As your web copywriter, my job is fourfold:
What does your web page need? Take a look at it and pretend it belongs to someone else. Really read it, and see if it holds your interest. If it's working well, you should begin wanting to make a purchase. And while you're there, take the time to check out your links and make sure they're all working properly. Even the most well-written web page won't do you much good if your links get broken. (And yes, it can happen by accident!) If you're ready for an update, call me. I'll help you re-write your web marketing copy from scratch, or take what you have and give it more appeal and optimization. My web copywriting skills are at your service. I'm also available to consult with you about your overall marketing plan. (See my free offer below.) When you're ready to turn your web site into a profit center, call on me! Not sure if you need help? Take advantage of my FREE consultation... I'll give you a half hour of my time with no strings attached. Marte Cliff 208-448-1479 writer@marte-cliff.com 1794 Blue Lake Road Priest River, ID 83856 |
