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Marte Cliff
writer@marte-cliff.com
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Start the New Year with Positive Action
When you get to the office on January 2, what will you do? You know what everyone else will want to do - talk about New Year's Eve - even if all they did was watch TV.
It's a fine way to waste the morning - or even the whole day.
But that's now how to kick off a new year!
People are a lot like freight trains - it takes a lot of energy to get us moving, but once we're rolling - look out! It takes even m ore energy to get us stopped.
So what if you get that energy moving on the first day back to work - and keep on adding energy until you're unstoppable? Would that create a profitable and happy year for you? I'll bet it would!
If you're fortunate, you have a closing or two to attend to on the first day back. But if you do or you don't, you can get started now to make this an exciting year.
So start your marketing and self-promotion - now. Don't wait.
On this first work-day of the year, make sure that every one of your past customers and clients is in your database. Then get a letter written to them. Wish them a happy new year, of course, and then give them some good information that they'll pass on to others.
Tell them what the market is doing - good or bad - and how you believe it will affect sales and prices in the next few months. If your area is heavy on foreclosures, try to estimate how many are already listed and tell them about it. If there's new development going on tell them that. If a new industry is driving up demand for rental properties, mention it.
We're all hearing real estate tidbits on national news - so let them know about your specific area.
And of course - Out of the news you have to share, pull a good reason or two why now is a good time to buy or sell - and tell them so.
And then, before you sign off - do what seems to be the hardest thing for the majority of real estate agents: Ask for their business or their referrals.
Your letters will have to be segmented - because no one wants to feel like one of "you guys."
For the sellers who have moved out of town: Ask if they have plans to come back or hav e friends who plan to come to town. Offer to send them updates on what's for sale.
For the buyers and sellers who are still in the community, ask if they have plans to relocate this year and make the same offer. And of course, ask about their friends and family who may be about to make a move.
And then - if you have the time and the memory - get personal. Build your form letter, but then personalize it for specific individuals.
Mention their kids or their pets. When you ask for referrals a
sk about people moving in or out of their workplace - and mention the name of that workplace so they feel that you wrote the letter just for them.
Move from the workplace to church, school, service organizations - or anywhere you can name that they can visualize and think about the people there.
I know, you probably can't accom
plish all this in one day - but this work-week has 3 days. Four if you work Saturday. So try to get it accomplished before next Monday.
After you've finished and sent your letters, put a note in your day planner to do the same thing again at set intervals - every 2 or 3 months is probably sufficient for past clients.
If you simply can't write a letter, call me. I'll write the letter while you're getting the database in order. Then all you'll have to do is add a little personal touch here and there and you'll be set to go.
Yours for prosperity,
Marte
writer@marte-cliff.com
208-448-1479
P.S. You'll find plenty of resources to make your career soar at www.copybymarte.com and www.marte-cliff.com - check it out!
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