Don't fight forces; use them.
R. Buckminster Fuller (1895 - 1983)
Are you fighting the forces of change by making the mistake of advertising "the way it's always been done?" Or are you embracing and using this change that snuck up on us over the last 10 years or so?
Where do you spend your advertising dollars? If you're like most Realtors, you may be spending the least amount in the spot where your prospects are looking most often.
I've mentioned to you before that according to NAR over 80% of all buyers look first at the internet. And while we haven't seen the results of any questionnaires, it makes sense to believe that sellers look there too - if only to see who is doing the best job of presenting their listings.
And yet, the Promotions magazine came today and showed that Realtors and real estate brokerages spend the least amount on internet advertising than any other medium!
I was amazed. I know that once your site is up and your prospect capture programs are in place, the cost of internet advertising is very low. But still...
Their report from Neilsen Monitor-Plus showed that Realtors spend only $6.70 on internet advertising for every $972.40 spent on print advertising. They even spend 7 times more on radio and almost 50 times more on television - 2 mediums that are there one second and gone the next.
Outdoor advertising, which is at least there for a longer period of time, and may serve as a sort of subliminal message to prospects who see it often, gets $110 for every $6.70 spent online.
You know I'm always telling you to leave "the herd" behind if you want success. So think about this. Would it make more sense for you to cut back on some of those other forms of advertising and instead make sure that your internet presence is the best that it can be?
You just might find that you don't need to spend all the dollars you've been spending because that's the way "it's always been done."
If you agree, but you're not quite sure how make your website work for you, get in touch . I'll help you show those prospects that you are the agent in your community that they absolutely need.
Yours for success,
Marte