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Marte Cliff Copywriting
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Real Estate Help
The Ezine for Real Estate Professionals and Independent Home Sellers
Opportunity is knocking -- should you answer?
Is this Growing Niche Right for You?
Note**
The following was written just when the mortgage crisis first began... before we knew that short sales would stand right beside lender-owned properties to dominate the market in many cities.
And of course - they did push the prices down, as expected.
Everything I said here is true - far too many agents who list these properties are lazy about getting the details right. Some of those who list short sales have gone so far as to tell their sellers that they don't need to fill out a property condition report. So, it really is "buyer beware" in many instances.
So... on to the "old" article...
You've been reading about the number of repossessions resulting from programs like the Option ARM's. They're bound to force a downward trend in pricing just as a result of competition. And that trend may well bring you more buyers -- both investors and future home owners will be competing for these lower priced homes.
Are you prepared to help them?
You already know that there are two kinds of Realtors. There are the ones like you -- who work hard, pay attention to details, and protect your clients and customers. Then there are the other ones -- who do the least possible work.
Unfortunately, some of those "other ones" will represent the companies marketing these REO properties. That means the listing details will be at a bare minimum due to the fact that there is no "seller" to hand over important documents and information.
If you're been fortunate and gotten your foot in the door with REO companies -- great! You'll be able to do due dilligence and the listings will be complete. But we all know it takes time, luck, and perhaps knowing the right person at the right time to become the listing agent for Fannie Mae or a major lender. You'll probably be dealing with buyers rather than sellers when it comes to REO's.
Have you considered these buyers as a major niche in your near future?
Serving them well means learning to do the research and provide the information that will be missing from those listings. That could be anything from the depth of well and the location of the septic tank to the school district and name of the Homeowner's Association. Those lazy listing agents simply won't bother with finding the information that your buyers want and need. After all, the price will be a bargain, so why should they bother?
If you enjoy research and love helping first time buyers and/or investors, your reputation and your income can soar during the coming months. Simply create a good working relationship with all the people who can help you dig out the missing information and learn how to access public records on line. Then add a few lines to your home page and your buyer's page that lets the public know that they're safest when they buy REO properties through you. Include the message in your e-mails and your letters, too.
If you use space advertising, instead of a standard block ad, write a little article telling why buyers need to work with an agent (YOU) who will dig out the missing details. Give it a great headline -- perhaps something beginning with "Beware!"
It truly is unfortunate that people have lost their homes. But you can't do anything about that. You can help others buy those homes more confidently - while feeding your own bank account.
If you need help writing those ads, articles, or letters, call or write! Writing for you is what I love to do.
Wishing you success,
Marte
Marte Cliff, Copywriter
writer@marte-cliff.com
P.S. If you want to list short sales and need marketing materials to help you create trust with the sellers, try my pre-written real estate letters. They're designed to be used in a "drip" or continuity campaign, and each letter builds upon the last to position YOU as the agent to trust. For homeowners in trouble, choose from the Short Sale Letters or the Notice of Default Letters.
I also have letters designed to attract expired listings and FSBO's - so check out my assortment real estate letters today!
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