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Brought to you by:
Marte Cliff Copywriting
writer@marte-cliff.com
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Real Estate Help
The Ezine for Real Estate Professionals and Independent Home Sellers
Opportunity is knocking -- should you answer?
Is this Growing Niche Right for You?
Dear Friend,
You've been reading about the number of repossessions resulting from programs like the Option ARM's. They're bound to force a downward trend in pricing just as a result of competition. And that trend may well bring you more buyers -- both investors and future home owners will be competing for these lower priced homes.
Are you prepared to help them?
You already know that there are two kinds of Realtors. There are the ones like you -- who work hard, pay attention to details, and protect your clients and customers. Then there are the other ones -- who do the least possible work.
Unfortunately, some of those "other ones" will represent the companies marketing these REO properties. That means the listing details will be at a bare minimum due to the fact that there is no "seller" to hand over important documents and information.
If you're been fortunate and gotten your foot in the door with REO companies -- great! You'll be able to do due dilligence and the listings will be complete. But we all know it takes time, luck, and perhaps knowing the right person at the right time to become the listing agent for Fannie Mae or a major lender. You'll probably be dealing with buyers rather than sellers when it comes to REO's.
Have you considered these buyers as a major niche in your near future?
Serving them well means learning to do the research and provide the information that will be missing from those listings. That could be anything from the depth of well and the location of the septic tank to the school district and name of the Homeowner's Association. Those lazy listing agents simply won't bother with finding the information that your buyers want and need. After all, the price will be a bargain, so why should they bother?
If you enjoy research and love helping first time buyers and/or investors, your reputation and your income can soar during the coming months. Simply create a good working relationship with all the people who can help you dig out the missing information and learn how to access public records on line. Then add a few lines to your home page and your buyer's page that lets the public know that they're safest when they buy REO properties through you. Include the message in your e-mails and your letters, too.
If you use space advertising, instead of a standard block ad, write a little article telling why buyers need to work with an agent (YOU) who will dig out the missing details. Give it a great headline -- perhaps something beginning with "Beware!"
It truly is unfortunate that people have lost their homes. But you can't do anything about that. You can help others buy those homes more confidently - while feeding your own bank account.
If you need help writing those ads, articles, or letters, call or write! That's what I love to do.
On a personal note... I have to share a discovery. I love gardening, but by the time I get outside after dinner, those rotten black gnats are out there too. They bite. They leave holes in my skin that swell and itch. I don't like them! But I also don't like traditional bug repellants. As soon as I spray it on I want a shower.
Here's the good news: I found something else that works, at least for me. And I don't mind using it. It's my liniment! I use Melaleuca, but I imagine that other brands would work too. So, if you're like me, check it out.
Wishing you success,
Marte
Marte Cliff, Copywriter
writer@marte-cliff.com
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