Many do, and one of the first questions they ask is "What will it cost to (fill in the blank)?
It's always difficult to answer that question without first knowing the scope of the
work, but the price list at the end of this page will act as a guideline. Understandably,
one page is billed at a higher rate than multiple pages because initial research time can
be spread over the entire project.
that "rush jobs," if I am able to accept them, are billed at an additional 25%.
What is a "rush job"? Anything that requires a turn-around time of less than
Why do they cost more? Because I must "burn the midnight oil" to accomplish them.
Other questions I'm often asked include:
- Do you require a contract?
- Do you require a down payment?
- How do I pay you?
- What's included in your fee?
- What if I don't like the copy you submit?
- What if I change my mind?
- What kind of deadlines do you offer?
- What isn't included in your fee?
- Do you provide layout and design?
- Is SEO included in your web copy?
- Who owns the work you do for me?
Here are the answers:
Yes, I require a contract. In that document I spell out the scope of the project, so that you know
exactly what you're getting, and what it costs. It also outlines the terms of payment and specifies the
background information required from you before work can begin.
Projects of less than $500 require payment in full before I begin - all others require
a 50% down payment, with the balance due within 10 days of submission of the first draft.
Payment may be made either by sending a check in the mail, or through Pay Pal.
Pay Pal does accept
credit card payments.
My fee includes phone and email consultations with you, research, conceptualization,
and of course,
the actual writing. In most cases, our telephone and email communications will assure
that what I write is what you're looking for. However, my fee does include one revision,
as long as the concept and offer has not changed.
Should you change your mind about doing the project after work has begun, your deposit
will be considered a "kill fee" and rights to the copy will not transfer from me to you.
If you change
your mind about the concept or offer, changes will be made at the rate of $100 per hour.
Deadlines will depend upon the scope of the project and will be offered in
number of days from start to finish. Please note, however, that no
work will begin until all requested background materials are delivered to me.
My standard fee does not include consultation with third parties, gathering of testimonials,
for graphic design, scheduling printing, etc. Outside consultation and
testimonial development may be provided if specifically included in the contract.
I do not offer layout or design. These are not my areas of expertise.
All web copy includes the SEO component. Part of my service is keyword research unless you
and your web designer have already done the research and agreed upon the keywords to be used.
In addition to web copy, I provide
title and meta tags for each web page unless this is specifically deleted from the contract.
Once my fees are paid, you have full ownership of all work I've done for you. I do
retain the right to use those materials in my own promotional portfolio unless you
have confidentially issues that would make such use detrimental to your business. Of
course all such use on my websites includes a link to your site.