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Marte Cliff
writer@marte-cliff.com
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Wondering how to
get and keep clients?
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Get your own copy of "Getting Clients" and be on your way to bigger closings, more often.
Click here to see what it can do for you!
Sell land ...
and stay out of court!
Selling raw land offers challenges that home sales do not. One little slip and you and your seller could spend months talking to lawyers and sitting in court rooms.
You could lose days, weeks, or months of valuable selling time, not to mention the huge sums of money at risk.
It could end up costing you far more than the commission you earned.
Don't take that chance!
Get your own copy of the Guide to a Successful Land Purchase today and learn how to protect yourself and your clients.
Find out why you need it when you click here.
This e-book was originally written for consumers, so encourage all your customers to read it too!
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In Real Estate Marketing,
Look Back to Move Forward
Back to the Index
If at first you don't succeed,
try looking in the wastebasket for directions.
Dear Friend,
Most of us don't like to spend much time thinking about our mistakes - it just isn't fun or comfortable. But we need to do that.
Right now, before we get to the second month of the year (already!) take time to look at what you did last year that you shouldn't have done.
Think about the real estate marketing you did. What worked? What bombed? Take out a clean sheet of paper and draw a line down the middle. Put the successes on one side and the failures on the other.
Take the time to really give this some thought, because small things count. For instance, did taking part in a community event put you in contact with someone who happened to have a friend who needed your services?
Did that free report you wrote about "Staging made easy" result in a new listing?
Think about all the things you did to promote your business and be honest with yourself.
If you've been tracking results from your actual "paid advertisements," then you know if the ad in a Homes magazine brought more results than the ads in the Sunday newspaper. Or, if it was the other way around. You also know if neither or both was a good investment.
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Learn how to choose your perfect niche and market for results with my eBook: Getting Clients . It costs less than a typical closing gift, and if you use its advice, I guarantee you will not only increase the number of transactions you close - you'll have more fun doing it.
Read it, try it, if you don't like it I will personally refund your money. (Oh... only it's $19.95 by the way.) Click here to learn all about it.
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If you didn't track ad results last year, start today. In fact, start sooner than today. Stop right now and think about every customer or client you served this year. Do you know where you got each one? Write down the ones you do know.
Be sure to record repeat customers and those who came from referrals. Now is a good time to write and thank those people for your successful 2006 (yes, even if it wasn't so hot.) A side benefit of recording the referrals and repeat business is how it will make you feel.
Think about that for a minute. Someone sent a friend to you. Why? Because you're good!
Don't spend too much time preening now... get back to business. Look at your lists and vow right now to eliminate the things that didn't work and do more of the things that did.
But one caution: If prospecting letters were part of your real estate marketing mix last year you can only consider them a success or failure if you were consistent. One letter doesn't count. Neither do two letters.
Self-promotion experts estimate that it takes from 5 to 9 "touches" to land a new client. So if you half-heartedly sent 2 or 3 letters, postcards, or newsletters last year - increase the frequency this year. You've already made a start, so keep going!
Yours for success,
Marte
Marte Cliff, Real Estate Copywriter
writer@marte-cliff.com
www.marte-cliff.com
P.S. If you have a friend who will benefit from real estate marketing ideas, please invite them to sign up by sending a blank email to: realestatehelp@getresponse.com.
P.P.S. One last hint:
Everything about your real estate business, including your marketing, will improve when you stop spending hours searching for lost files in your computer. Install the Google toolbar for free and put an end to that frustration! Get it here:
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