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Marte Cliff
writer@marte-cliff.com
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Wondering how to
get and keep clients?
Help is right here!
Get your own copy of "Getting Clients" and be on your way to bigger closings, more often.
Go read about Getting Clients right now - and see what it can do for you!
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Do You Have a Personal Brochure
People become well-to-do by doing
what they do well.
Dear Friend,
Are you doing real estate because you love it? Is it fun, exciting, and challenging? I hope so, because loving it is the first and most important ingredient toward your success.
The second is doing a great job every time.
Third, of course, is letting people know who you are and how good you are so that you'll get a chance to do that great job. You need to keep marketing, every day, in one way or another.
One of the tools that should be in your bag of marketing materials should be a personal brochure - but not just any old personal brochure. It should truly be personal.
OK, what do I mean by that? I mean it should be a warm, lively document that lets people see who you really are as well as show them what you do so well. Not some stuffy thing that lists your designations. Most customers don't even know what those mean, let alone care!
So, when you list ABR and GRI, tell your customers what that means... that you took the time to take extra classes so you could do an even better job for them.
Mention your area of expertise. If you specialize in waterfront condos, let them know that you know the floor plan, the amenities, the rules, etc. for every condo in a specific area. Tell them that you know every one for sale and the selling price of every one that has been sold - show your expertise.
You can apply the same idea to any niche you've chosen. You have chosen a niche, haven't you? If you haven't, you need to read my eBook, Getting Clients, and get started!
Then, along with your professional side, offer up a bit of your personal side. Mention your family , your hobbies, and organizations you belong to. If you volunteer somewhere, mention it.
But a word of caution here: Don't list so many clubs, organizations, and volunteer activities that it looks like you couldn't possibly have time to handle a real estate transaction! Some people do go overboard on community involvement, you know!
The point is, let your prospects know that you're a real person, not a robot. You'll make it easier for them to identify with you - especially if they happen to share your interests.
What if they don't? What if you volunteer for a group that they hate? In that case, they won't choose you - and you'll be better off. Honest. Doing business with someone whose values are diametrically opposed to your own is like imposing self-inflicted torture.
Let them go, and concentrate on spending your time and energy with people you'll enjoy. Your peace of mind will benefit, and in the long run, so will your bank balance.
If you haven't created your personal brochure yet, hurry up and get started before the busy season hits. Have it ready to stick in the envelope with every house flyer you mail and every prospecting letter you send.
And then - get creative about other ways to get it into the hands of all those folks who need you.
You'll find more ideas in Getting Clients. So if you haven't read it, you should order your copy today. It costs less than a typical closing gift, and its guaranteed to force you to buy more closing gifts! Read all about it when you click this link.
Until next week, go forth and prosper!
Marte
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